“Primo trade” Ltd. was founded in 2000. Its main activity is the production of chicken cuts and ready-to-cook chicken products under the trademarks “Primo Menu” and “The Jolly Chicken.” We currently offer a plethora of over 70 chilled or frozen products based on traditional Bulgarian and foreign, innovative recipes.

“Primo Trade” has its own modern and well-equipped meat processing plant situated close to Sandanski town. The processing plant is built according to EU standards and has been approved for EU trading. Additionally, the firm owns its own specialized transport vehicles which fulfill deliveries across the country.

In 2006, a new storage facility was build as per a European Union project. 2006 was also the year our company achieved the international quality standard for food safety ISO 22000:2005.

Primo Trade Ltd. is the official representative for Bulgaria of the Greek company Kri Kri which produces Greek yoghurt under the trademark Salatino. Our company is also an imported of McCain, a famous manufacturer of frozen chips, fries and onion rings.

With our wide range of tasty and high quality products we aim to satisfy the most demanding customer.
Our motto is:

Taste Matters!

Our brands

Primo Menu
The Jolly Chicken
Chicken Joe